Showing posts from April, 2018

Who We Are

Georgia Moderates Activation Solutions (GMAS) is led by David Henson. Henson graduated from the University of Georgia with a Bachelor of Arts degree in Journalism and Communications. While attending UGA, Henson served for two years as President of the Young Democrats of UGA / Athens and founded indie music label Democrat Records. In 1995, he organized the ‘AssFest’ fundraiser for the Young Democrats, featuring Democrat Records artists and hosted by the legendary 40 Watt Club in Athens. Following college, Henson spent 20 years in corporate marketing, including 10 years in real estate marketing, five years in financial marketing (including event / convention planning) and five years in digital marketing at Atlanta-based The Home Depot. While at The Home Depot, Henson helped modernize, where he served as Home Page Manager and Editor. He alone wrote the home page copy (1.5 million unique hits / visitors per day), led the website’s initial SEO (search engine optimization) effo

Our History

Our history dates back to 2005, with David Henson’s fight against the Georgia Department of Transportation (GDOT) in Cobb County. At the time, GDOT was planning to widen Interstate 75 by eight lanes total, including two express toll “Lexus” lanes and two tractor-trailer truck only lanes in each direction. The impacts to the lower income neighborhoods bordering the interstate - including Henson’s own childhood neighborhood where his father still lived - would have been devastating. Henson went door-to-door to organize residents, who then packed the next GDOT public information meeting. This resulted in GDOT hosting an additional meeting for residents of the affected neighborhoods, and within a few months, the four truck only lanes were dropped from the widening project. Ultimately, the remaining four express toll lanes were reduced to two and built mostly within GDOT’s existing right-of-way. Motivated by this success, Henson soon founded Georgia Policy Solutions. In 2015, Henson expande

Our Advantage

Georgia Moderates Activation Solutions (GMAS) understands the unique mindset of moderate Georgians. We may or may not be Georgia natives, but the opportunities here brought us together.  We may live in a Southern state, but do not identify as Southerner.  We don't have a Southern accent, but still prefer our tea sweet. We’re proud to be modern day Georgians, but despise our state’s past. We support progressive ideas, but don’t want to be talked down to by the progressives we support. If “Honeysuckle Blue” means nothing to you, you desperately need our help. Most importantly, we know how to connect with Georgia moderates. It's not easy being a moderate in the South. We fight against our right-leaning establishment, but get little respect from the left-leaning media that lazily puts all Southerners in the same bucket. We're battle worn, skeptical, and easier to antagonize than attract.   If you want to win over Georgia moderates, you must be subtle and nuanced in your approac

Programs & Pricing

Georgia Moderates Activation Solutions (GMAS) offers customized strategies and employs a mix of solutions to engage, motivate and activate moderates throughout Georgia. We offer three programs to meet your needs: The first offering is a policy consultant program. We  know how to connect with Georgia moderates. We’re honest and won’t tell you what you want hear if it’s a losing policy . We provide the insights that win elections. Our consultant rate is $200 per hour.   Please call us at 770.597.7630 The second offering is our designated campaign fund program. We select a target for each fund, which is supported by donations (non-tax deductible). The funds focus on candidates and causes close to our heart. We keep donors up-to-date on campaign fund activities and the resulting impacts. We currently have one active campaign fund : Ossoff & Warnock Flip the Senate Fund To donate, please click the PayPal button below. You will then enter the amount of your donation and hit submit.

Contact Us

Georgia Moderates Activation Solutions (GMAS) 770.597.7630 1140 Roberta Drive Bishop, Georgia 30621 Owner: David Henson Staff - Permanent: Shana Henson Luke Sloan Eva Weinberg Murray Sloan Hannah Freeman (intern) Our metro markets of focus are Atlanta, Athens, Augusta, Macon, Savannah and Brunswick / SSI.